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Archive for the ‘Others’ Category

FREE CELL PHONE RECHARGE – FREE TALK TIME

04.09.2013 · Posted in Others

Free Mobile Recharge can be done by customers at www.freephonerecharge.in Free recharge can be easily done for any mobile. Complete the following steps and get Free Recharge. In this modern era the telecom industries are growing with a rapid speed in India especially with the emergence of free online prepaid recharge. With major players such ...

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Twitter Announces New Advertising Model

04.08.2013 · Posted in Others

I just sent the below out to my team, for distribution to clients. We may not use a lot of Twitter here at my DR focused agency, but this may actually be a viable ad model…when Twitter figures out how much to charge. Digital Breaking News: Twitter Releases “@Earlybird” Advertiser Channel July 7, 2010 – ...

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New Skype Click to Call Ads

04.08.2013 · Posted in Others

Calls are more valuable than e-leads. They convert better, because an inbound call is always going to be more interested in buying than a user who submitted a form and is being called back hours later. Call center reps can close a deal better on an inbound call than they can on a form-fill lead ...

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Pharma Info & Responsibility

04.08.2013 · Posted in Others

I was chiming in on the #socpharm Twitter chat tonight, and the topic came up: how do patients find the right information? We all know that patients are turning more and more to the Interwebs for their health research. Ever since the first people self-diagnosed on DrKoop.com, millions of people have relied on the easily accessible Internet ...

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Tempur-Pedic’s CEO Talks About Their Facebook Page

04.08.2013 · Posted in Others

In this video, Mark Sarvary, CEO of Tempur-Pedic, talks about the integrated strategy his company took. Their commercial, “Ask Me”, told consumers to ask on Facebook, Twitter and YouTube about the company’s mattresses. “Ask me about my Tempur-Pedic!” But what if you don’t know which of your friends have a Tempur-Pedic bed? That’s why, when ...

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AZHelps is Missing the Boat (But At Least They’re On The Dock)

04.08.2013 · Posted in Others

I’m engaging in a discussion today with the insightful, knowledgeable John Mack, over on his excellent Pharma Marketing blog. He saw my tweet on how I was impressed with @AstraZeneca actually monitoring Twitter and selectively responding to people who mention their brands (albeit with “canned” tweets). John, however, made several observations on how this program is actually failing ...

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Shocking: Customer Service from AT&T!

04.08.2013 · Posted in Others

Four years ago, my husband and I moved into our apartment. I like to call it “the oldest apartment in L.A.”: four townhouse style units in a rambling 1917 building. It has high ceilings, hardwood floors…and wiring issues. When we moved in, the most apparent of these was that none of the phone jacks inside ...

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Deal Sites Trending Towards National

04.08.2013 · Posted in Others

One of the biggest trends in 2010 was the new “deal of the day” site phenomenon. What began with the startup known as Groupon, rapidly grew into a full scale phenomenon. By the end of the year, dozen knock-off sites had materialized, and established local sites such as Yelp and Zagat, as well as discount ...

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Facebook Sponsored Stories: You Are Now Endorsing Any Brand You Mention

04.08.2013 · Posted in Others

I wrote the below as a comment to David Berkowitz’ post on Mashable about Facebook’s Sponsored Stories. David, did you see this article? I was really surprised to see All Things D’s editorial take on this new program. I agree with your statement in your op-ed that your initial posts on Facebook “come from the heart”. In ...

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Expect More “Effective” Privacy Measures in 2011

04.08.2013 · Posted in Others

FireFox and Google Chrome browsers made headlines this week when they announced new “plug ins” that would effectively screen users from being targeted by advertisers and marketers. The “Keep My Opt Outs” plugin for Chrome is an extension for users who aren’t “comfortable with personalization of the ads they see on the web”. Google calls ...

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