why Adsense is very successful?

Google’s technology is used to serve ads depending on the content of a website, the user’s geographic location, and other criteria. Those interested in advertising with Google’s targeted ad system can do so through Google Ads. AdSense has grown in popularity as one of the most popular systems for designing and putting banner and responsive advertising on websites and blogs. Responsive advertisements adapt to the size of the user’s device. These commercials are less invasive, and the advertisements’ content is frequently related to the website. AdSense is the most prominent advertising network, and it is used by many websites to monetize their web content (websites, online movies, online audio content, and so on).  AdSense has shown to be a particularly effective way for tiny websites with limited resources or other revenue streams to generate advertising money. Webmasters insert a little Javascript code on the website’s pages to display contextually appropriate adverts. As evidenced by a number of publisher case studies on the AdSense website, content-rich websites have had great success with this advertising platform. The restriction of limiting AdSense advertising to three per page has been withdrawn by Google. AdSense publishers can now run multiple AdSense ads on a page if the page has enough content. Advertising and promotional material should not exceed page content, according to Google rules for assuring optimal ad placement.

Some webmasters devote a great amount of time and effort to increasing their AdSense revenue. They accomplish this primarily by employing the following best practices:

They create high-quality content that appeals to and engages users while also providing a positive user experience.

They adhere to the webmaster’s rules.

They don’t have a lot of adverts on their website.

They don’t experiment with tactics that entice consumers to click on advertisements. To enhance click rates, Google forbids websites from using terms like “Click on my AdSense advertising.” “Sponsored Links” and “Advertisements” are acceptable phrases.

They don’t link to or redirect to bad-reputation websites.

The Ads programme, which has a complicated pricing strategy based on a Vickrey second price auction, is the source of all AdSense revenue. . Furthermore, marketers only pay one bid increment above the second-highest bid for each click received. Google presently splits 68 percent of AdSense revenue with content network partners and 51 percent with AdSense for Search partners.

Google announced the makeover of AdSense with a new logo on June 18, 2015.

From 2015 until 2018, the AdSense logo was used.


Applied Semantics, a competitor to AdSense, was the first to adopt the AdSense moniker. After acquiring Applied Semantics in April 2003, Google adopted the name.  Someone who was browsing a flower blog, for example, was less likely to be interested in ordering flowers than someone who was searching for flower phrases. As a result, Google made it possible for advertisers to opt out of the AdSense network in 2004.

The concept for running advertising within Google’s e-mail service came from Paul Buchheit, the company’s founder. But, according to him and others, it was Susan Wojcicki, with the help of Sergey Brin, who put together the team that turned that notion into a hugely successful product.  By early 2005, AdSense was predicted to account approximately 15% of Google’s overall income.  Google AdSense said in 2009 that it would now include new capabilities such as the option to “allow various networks to display adverts.” Google AdSense began leveraging search history in contextual matching in February 2010 to provide more relevant adverts.  Google AdSense announced Direct Campaigns on January 21, 2014, a platform that allows publishers to sell advertising directly to Google. On February 10, 2015, this function was decommissioned.



Users with certain interests or circumstances can be targeted with content-based adverts. The targeting can be based on CPC (cost per click) or CPM (cost per thousand impressions). The only significant difference between CPC and CPM targeting is that with CPC targeting, earnings are based on clicks, whereas CPM earnings are now based on a larger scale, per thousand impressions, thus driving CPM ads out of the market.

For content ads, there are several ad sizes to choose from. Simple text, image, animated image, flash video, video, or rich media ads are all options. Users can choose whether to see both text and multimedia ads or just one of them at most ad sizes. For easier identification, a grey arrow appears beneath AdSense text advertising as of November 2012. The three ad per page limit has been eliminated as a result of a Google policy amendment regulating the amount of advertising per page.


Publishers can use AdSense for search to display advertisements related to search queries on their site and receive 51% of the income produced.

 Custom Search Ads are only available to publishers who have been “white-listed.” Although the revenue share for AdSense for Search (51%) is lower than for AdSense for Content (68%), the potential for higher Click Through Rates allows for better returns.

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